Karma Tirtha is an unique initiative of Government West Bengal with a view to promote sustainable entrepreneurship and generate employment and also to strike a synergy between the abundance of natural resources and the availability of skilled workforce in Rural Bengal. It provides an ideal ambience for marketing the products of the artisans, weavers, micro & small entrepreneurs, backward and poor SHG members including women artisans and allow interaction between them on one hand and with the consumers on the other hand round the year in an organized manner. Thus, Karma Tirtha provides opportunities for organized marketing and at the same time there will be wider scope for employment generation through direct and indirect channel. Each Karma Tirtha is contemplated in such a way that it will be the centre point of economic activity where rural trade & commerce will thrive. It has also a plan to organize exhibition and cultural events to showcase the regional and cultural heritage. Thus Karma Tirtha is planned to act for economic, social and cultural development of the area where the quality of life of the rural people is supposed to improve.